Your brand is leaving
money on the table.
Let's take it back.
We're a paid ads agency that only works with physical-product brands in gaming, e-sports, and creator-led culture. Built for the margin math, returns, and seasonality physical goods actually have.
30-min audit and intro call. No pitch, no pressure — just us getting to know your brand.
Built for physical-product commerce brands.
Specifically, these four categories.
Adjacent and curious? Reach out anyway.
Trading cards & tabletop
TCGs, board games, accessories and more. Anything you would find in your local game store.
Apparel & creator merch
Streetwear, capsule drops, creator collabs, e-sports team merch.
Figures & plushes
Character collectibles, drop merch, partnership lines with games, brands, and developers.
Systems & peripherals
Anything desktop related. Ranging from keycaps to full home systems.
Adjacent but not on the list? Tell us about it — we'll be honest if we can help.
Most of the brands we help run into at least one of these problems. Sound like you?
Your ads aren't getting better.
You've been running the same handful of creatives for months. They worked when they launched, but lately the numbers have been slowly slipping. When you ask your agency why, you don't get a definitive answer.
// How We Help
We audit your ads and run a sanity check bi-weekly, and meet with you to keep your ads in check. Where you are winning, losing, and how your brand can stay at the forefront of your customers device.
Your numbers don't add up.
Your Meta dashboard says one thing, your store says another, and your finance team is asking why returns aren't factored in. Somewhere in the middle, the wrong channels are getting credit for sales they didn't really drive.
// How We Help
We rebuild your tracking from the ground up so that what's on your dashboard is something you'd actually feel okay defending in a board meeting.
Your agency doesn't understand the industry.
Your current agency writes ad copy like gaming is still a niche teenage hobby. But over 3 billion people play games, and the category is bigger than film and music combined. Your audience can tell when the copy is off, even if they can't quite put their finger on why.
// How We Help
We write creative briefs and copy that talk to your audience like the cultural mainstream they actually are — because that's what they are.
Recognize a couple? Let's go fix them.
Two channels. One focus.
Everything tuned to your audience.
We stick to Meta and Google because that's where most of your paid revenue is going to come from anyway. You shouldn't be paying us for services that don't actually move the needle for your brand, and we shouldn't be padding our scope with things we're not great at.
The gaming industry is our main focus, thus, patterns we learn as we evolve compound. What we learn about one client's launch window, holiday cadence, or accessory cross-sell rolls into how we run the next one. A generalist agency juggling thirty industries just doesn't get to see that.
- Channel // 01
Meta ads
We handle your Facebook and Instagram ads end-to-end — setup, scaling, and weekly trimming. The aim isn't just to spend more, it's to grow your campaigns in a way that actually respects your margins.
- Channel // 02
Google ads
When someone is actively searching for what you sell, we make sure your brand shows up. Then we pay attention to what happens after the click, so you're not just paying for visitors who don't convert.
- Foundation // 03
Landing page
It’s not all about the ads. We help optimize your landing pages as the end of the funnel to help ensure a smooth flow for your customers. Ranging from CRO to URL slugs.
- Foundation // 04
Honest measurement
We get your reporting set up properly, so the numbers you see actually reflect reality. Returns are factored in, duplicate conversions are cleaned out, and the channels that drove the sales are the ones getting credit.
- what we don't do
Keeping the scope narrow is kind of the whole point. We don't do TikTok ads, Amazon, email or SMS marketing, SEO, or influencer management. If you need any of those, we know people who do them well and we're happy to make an intro. We aren’t saying these don’t work, but we are saying what we can do best for you.
We drive your ads across specific channels.
You skip the guesswork.
Since we only work with physical-product brands within the gaming and e-sports industries, the pattern recognition compounds. Whatever we learn from one client about launch windows, holiday demand, or how to position a peripheral vs. a plush — it all rolls into how we run the next client's account, and the one after that.
A generalist agency juggling SaaS, supplements, jewelry, and twenty other categories doesn't really get to see those patterns. We do, every day, and that's the biggest reason brands hire us.
// What Compounds Across Clients
- Launch Windows
- Holiday cadence
- Accessory cross-sell
- Returns-aware math
We're built like this on purpose.
Across 10+ years of paid media work for online brands, we saw that the same pattern kept showing up: most agencies still treat gaming like a subculture, and the audience like teenagers in basements. That stopped being true a long time ago.
Gaming is now the largest entertainment category in the world, bigger than film and music combined, and the brands inside it deserve paid ads that actually recognize that.
We are the agency that wants to help you position your brand as if your audience is the cultural mainstream they already are.
// The Audience
3.32 billion*
Gamers Worldwide in 2025 (Thats more than 1/3 of the global population!)
522 billion**
Gamers Worldwide in 2025 (Thats more than 1/3 of the global population!)
Bigger than film and music combined.
The largest entertainment category on earth.
* Data from trade.gov
** Data from statista.com
Frequently Asked Questions
What's the smallest brand you'll work with?
There is no right answer here, however we recommend $5K/mo in ad spend at minimum — that's the floor where paid ads can compound for a gaming product brand. Below that, we'd be testing instead of scaling, and that's not where we add the most value.
How long until we see results?
First learnings show in week 2–3. First meaningful lift in week 4–6. Compounding scale starts month 3, once the system has enough data to optimize against.
Which platforms do you run ads on?
Meta (Facebook + Instagram) and Google. We pick the channels where your gaming buyer actually spends time — not where it sounds impressive on a slide.
Do we have to sign a long contract?
No. 90-day initial term so the system has time to prove out, then month-to-month. If we're not earning our keep, you can walk any time after that.
What if we've never run paid ads before?
That’s no problem, we all start somewhere. No bad data, no broken tracking, no half-set-up ad accounts to untangle. We start clean and build the system right the first time.
What happens during the fit call?
30 minutes. We get to know your brand, your goals, and where you're stuck. If we're a fit, we'll book a proper audit from there and build a plan together. If we're not, we'll be honest and point you to someone who is.
Don't leave another month of revenue on the table.
Book a 30-minute call to see if we're a good match. We'll talk about your brand, where you're trying to take it, and whether we can actually help you get there. If we're a fit, the next step is a deeper audit and a real plan.
// What happens Next
We reply within 24 hours.
(Mon–Fri)
30-minute fit call.
Just a conversation about your brand, where you're trying to go, and where you're currently stuck.
Either way, you leave with something useful.
If we're a good fit, we'll book the audit. If not, we'll point you to someone better-matched.
Prefer to skip the form? Email us directly — hello@merchantbuff.com